Results

The Numbers, Straight From the Dashboards

Cold email and LinkedIn campaign screenshots. Click any image to open it full size.

34+Sales calls bookedfrom one in-house growth engine
600Warm leads generatedoutreach, content and email
17%Reply rateon positioning-led outreach
1.2%Cold email reply rateon a 50K-lead campaign
Recent cold email campaign
Recent cold email campaign62,852 emails sent to 29,196 leads. 1.2% reply rate (including out-of-office), 34 positive replies, 3.7% bounce on this campaign.
Another recent campaign
Another recent campaign6,401 emails sent to 3,601 leads, with a 0.9% reply rate (including out-of-office) and a 1.7% bounce rate. Not every campaign is a winner, and I track the weak ones too.
A/B testing every step
A/B testing every stepTwo variants on every step of the sequence, so each follow-up earns its place or gets rewritten.
Recent deliverability set-up
Recent deliverability set-up55 mailboxes on 18 domains, all warming, with SPF, DKIM, DMARC and MX passing and zero errors.
Steady daily sending
Steady daily sendingAbout 100 emails a day, split between new leads and follow-ups, held steady from July to October.
LinkedIn outreach campaigns
LinkedIn outreach campaignsUp to 29% connection acceptance and a 20.8% reply rate on messages sent in a single campaign.
LinkedIn sequence logic
LinkedIn sequence logicLike a post, view the profile, connect, then message. Follow-ups branch on accepted, not accepted and replied.

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