How We Booked 34+ Sales Calls with a Multichannel Outbound Funnel

The Client

Dizayn.io is a product development studio that builds SaaS products and design-focused websites. The work was strong, but the studio was new to the market and had no consistent way to find leads.

The Problems

Low visibility and little trust as a new name in a crowded agency market
No clear go-to-market strategy, so sales efforts were inconsistent
No clear positioning to stand out from other studios
Cold emails were not reaching inboxes
Low reply rates from decision-makers

What I Did

1. Positioning: “We don’t sell development, we save you time.”

Instead of listing services, I positioned Dizayn.io around one benefit: founders get a launch-ready product faster, without coordinating designers and developers themselves. The same message ran through every LinkedIn message, email, ad and piece of content. LinkedIn outreach built on this message reached a 17% reply rate.

2. LinkedIn Outreach at Scale

Ran six LinkedIn accounts, each sending 25 to 35 connection requests a day.
Engaged about 180 prospects every day using SendPilot and Aimfox.
Warmed up each prospect before connecting by viewing the profile, liking posts and engaging with their content, which raised acceptance rates.
Scraped leads with Apify from a single Sales Navigator account.
Ran A/B tests on call-booking messages, problem-led messages and solution messages.
Result: 34 meetings booked.

LinkedIn outreach campaigns dashboard — A recent LinkedIn campaign set-up: up to 29% connection acceptance and a 20.8% reply rate on messages sent in one campaign.

LinkedIn outreach sequence — A recent sequence: like a post, view the profile, connect, then message, with follow-ups that branch on accepted, not accepted and replied.

3. Cold Email Optimization

Rebuilt the approach around short, personal, value-first messages.
Fixed deliverability with domain authentication and warm-up.
A/B tested subject lines, email copy and calls to action.
Shortened follow-up sequences so prospects reached a call faster.
Result: 1.2% reply rate across a 50K-lead campaign.

Cold email campaign analytics — A recent campaign dashboard: 62,852 emails sent to 29,196 leads, 1.2% reply rate (including out-of-office), 34 positive replies and a 3.7% bounce rate on this campaign.

A/B test results by sequence step — How I A/B test every step of a sequence, with two variants per step.

Mailbox deliverability setup — A recent deliverability set-up: SPF, DKIM, DMARC and MX passing on every mailbox, with warm-up running and zero errors.

Final Results

34+ sales calls booked with qualified buyers
600 warm leads generated across outreach, content and email
17% reply rate on positioning-led LinkedIn outreach
1.2% reply rate on a 50K-lead cold email campaign

How to Build Your Own Inbound and Outbound System

Start with one clear message about the problem you solve, not the service you sell. Then warm up prospects before you contact them, test every message, and fix email deliverability before you scale volume.